Course 1: Export Foundation Training

Module 2: Determining Your Company’s Export Readiness

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Having explored the global trading environment, you should have a strong understanding of the export landscape. The next step is to begin optimising your business and products to be export ready. However before we can start, there are a couple of important topics to cover. The first being the benefits and challenges associated with exporting to aid your export assistance. There are many wonderful benefits to exporting your products, however every opportunity comes with potential threats, all of which are essential factors in determining your export readiness. Another essential comparison is the difference between domestic and export sales. Understanding these differences provides valuable insights into the potential opportunities and challenges you may come across on your export readiness journey. This includes foreign trade challenges like foreign exchange risk and exchange control regulations. Understanding foreign exchange controls is an essential part of managing your foreign exchange risk.

Now that we understand the difference between domestic and export sales, and the potential threats and opportunities associated with them, the next logical step is to begin assessing your export readiness. There are two main components of export readiness, namely organisational readiness and product readiness. We break down company prerequisites for participating in exports and how to assess whether your company is fully export ready. This is followed by the final topic covering product export readiness. Which includes a breakdown of key terms like exportability and how to determine exactly what your products need to comply with international standards.

As part of this module we have also developed an export readiness assessment tool, which is the second item of this lesson. Armed with the knowledge acquired from the first two modules of this course, the export readiness assessment tool provides an opportunity for you to apply that knowledge and determine your company and product export readiness. We recommend, if you have not already, to complete modules 1 and 2 prior to using the export readiness assessment tool to ensure you get the most out of it. Export assistance can be a challenge, but with this course we will take you through every step of the way to ensure you make successful foreign trades in the foreseeable future.

This free module and export readiness assessment tool are essential for your export readiness journey. They provide you with the theory and tools to determine your exportability both from an organisational and product point of view. They also prepare you for the next essential step covered in module 3 which takes an introductory look at international marketing. After all, being export ready is only one of the first steps. Understanding how to market yourself on a global level is essential as it facilitates foreign trade interest in your goods. All of which pose unique challenges from market to market.