Course 1: Export Foundation Training

Welcome to Course 1:

Export Foundation Training

This is the first free comprehensive course covering the foundations of export training.

The first course is focused on providing learners with a solid grasp on the global exporting and trading environment. From why countries trade and your own company’s export readiness to trading locs, trade barriers and Incoterms. After completing the full export foundation course you should have a good idea of whether or not your company is export ready, what to look out for and what to work on to ensure that you are able to export their products and/or services effectively.

  ~5-6 hours    |   

  7 Modules

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Modules within this Course

There are 7 Modules within our Export Foundation Training Course. Click on any module below for more information on that module and sign up for our LMS HERE to begin the course.
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Export Foundation Training

~45 min    |

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Export Foundation Training

~45 min    |

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Export Foundation Training

~45 min    |

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Export Foundation Training

~45 min    |

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Export Foundation Training

~45 min    |

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Export Foundation Training

~45 min    |

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Export Foundation Training

~45 min    |

Learning Outcomes for Course 1: Export Foundation Training

The world according to categories of development (First World, Newly Industrialised Countries [NICs], emerging markets, developing countries, least developed countries); why countries trade with each other and what is traded by different categories of countries; the case for free trade; barriers to trade and why they exist; the impact of selected global bodies on world trade; the rise of regional trading blocs and trade agreements currently in existence.
The challenges of the international marketing environment; the marketing process from an international perspective (analysing foreign market opportunities and threats, selecting target markets, selecting a foreign market entry strategy, developing an international marketing mix); applying the marketing process in different regions around the world; devising an export marketing plan
Road and rail services; ocean transport, i.e. types of cargo, vessels and ports involved in sea transactions, bulk and breakbulk cargo services, containerisation and related services; calculating freight rates; and selecting an appropriate transport mode.
Assessing financial risks associated with a specific export transaction (transactional risk, buyer risk, bank risk, country economic and political risk, exchange risk); choosing an appropriate payment method and suitable payment terms (Cash in Advance, Letters of Credit, Bank Collections, Open Account); covering the risk of non-payment (credit insurance; CFC accounts); quoting in foreign currencies and covering currency exchange risk; covering the risk of cargo in transit.
The benefits and challenges associated with exporting; the differences between selling domestically and selling across borders; company pre-requisites for engaging in exports; assessing product exportability in terms of price, quality, functionality, health and safety, design and adaptability to foreign market requirements; reviewing packaging and/or labelling suitability for export markets.
The parties involved in a typical export transaction; the documents required in a typical export transaction; the sequence of steps involved in a typical export transaction; payment flow.
The origin and purpose of the delivery/trade terms; departure terms vs arrival terms; Incoterms for use solely for ocean and inland waterway transport; Incoterms for use with any mode of transport, including multimodal transport; examples of suitable terms for different types of consignment; factors affecting choice of Incoterm.