International Marketing

Business executives require a great deal of insight and information in order to identify the most viable markets for international expansion. Their investigations need to encompass each potential market’s international environments

So, you finally have a seemingly exportable product; it meets the trade statutory requirements of the importing country, and it can easily be modified to meet the needs of your potential new market. A third consideration, however, is missing. That consideration is the product-market relationship, in other words, the sales potential of your products in your prospective international marketing environments. 

Export business relies heavily on documentation. When shipping your goods to foreign markets, documents play a key role in getting them to your buyer and ensuring that you get paid. Furthermore, they can prove that procedures have been followed, should the need to claim from an insurance policy arise.