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Monthly Archives: December 2022

Exporting from South Africa in 2023 and the growth of the TFSA School of Export

exporting from South Africa
Posted by Understanding the Global Trading Environment
The past few years have been tough on South African exporters. The floods in KZN, rolling blackouts courtesy of Eskom, and a turbulent geo-political environment have all presented unique challenges. However, despite these challenges, the TFSA School of Export has continued to see rapidly increasing participation by businesses located in South Africa. There is a willingness by entrepreneurs and business professionals to absorb the knowledge they need to begin exporting from South Africa successfully.
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International Trade is critical to a prosperous Africa

export assistance
Posted by Understanding the Global Trading Environment
Our modules on Incoterms®, Trade Finance, Export Administration, Customs and International Law have equipped countless African exporters with the necessary knowledge to succeed. However, we have also identified essential areas that could significantly impact the success of exports from the region—one of which is international marketing for African exporters.
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Tips on Marketing for Exports in 2023

export marketing plan
Posted by International Marketing
Traditional methods of marketing for exports have had to adapt or die in the face of global pandemics and unforeseen geopolitical tensions. In the face of these disruptions, international marketing personnel have had to look at innovative ways of entering international markets, reaching foreign customers, and effectively engaging in international trade. While we would love to say that 2023 looks more predictable than the chaos of the last few years, the new year will undoubtedly come with challenges that require tremendous versatility, particularly for African exporters.
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Trade Finance: post-shipment finance vs pre-shipment finance

trade finance
Posted by International Finance
Adapting your product, increasing production capacity to meet international demand and marketing for exports may require financial resources you do not have on hand. While a few companies have sufficient cash reserves to fund their international expansion, most exporters require some form of trade finance.
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Trade Finance: Using a CFC Account to finance your export drive

trade finance
Posted by International Finance
Running any business will inevitably involve correctly managing the business's finances and ensuring that you always have a sustainable amount of cash on hand. Without liquidity, your company will almost certainly end up bankrupt, i.e., in liquidation. While problems with cash flow can plague any business, the risk of experiencing cash flow issues amplifies when engaging in international trade.
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Marketing for Exports in developed countries

marketing for exports
Posted by International Marketing
A country's level of economic development will give you insights into the economic environment of your intended foreign market. When international marketing personnel assess the economic environment of a particular foreign market, they are essentially trying to estimate demand by establishing the distribution of income, the employment levels and the general economic outlook of the foreign market in question.
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Are you making these International Marketing mistakes?

international marketing
Posted by International Marketing
Business books and MBA lectures are filled with examples of disastrous international marketing efforts that could have been avoided by simply considering the cultural sensitivities of a particular foreign market. The wrong colour, phrase, or circumstance could create a situation where your international marketing campaign develops a negative perception of your product and brand.
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An introduction to Trade Finance for African Exporters

trade finance
Posted by International Finance
Conducting international marketing research, adapting your product for the export market, increasing production capacity and ultimately, marketing for exports may require more capital than you and your business has on hand. It is also common practice when conducting international business that you must agree to lengthy credit terms to conclude an international sales negotiation. For example, to win a particular deal, you may be required to consider extending credit terms of 30, 90 or even 180 days to your buyer.
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Can African businesses compete in International Trade?

international trade
Posted by Understanding the Global Trading Environment
A common misconception about Africa is that local businesses cannot compete in international trade. However, this perception is the furthest thing from the truth. There are countless examples of African companies that have been highly successful in international trade and continue to expand into new markets. The real question we should be asking is why more African businesses are not engaging in international trade.
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