Author: TFSA School of Export

Over the course of the last three years, the Trade Forward Southern Africa programme has engaged in multiple initiatives to support economic development in Southern Africa. One such initiative that we are incredibly proud of is the TFSA School of Export. This article will explain a little more about how the TFSA School of Export supports trade from Africa and what we have in store next for the exporter community.
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The global trade environment has experienced shock after shock in the last few years that has created a difficult international marketing environment. For example, the sudden and unforgiving onset of the covid-19 pandemic ravished international supply chains, and Russia’s devastating invasion of Ukraine severely dented hopes of a strong international recovery.
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Trade finance is a broad term used to refer to the financial products used by businesses to facilitate international trade. Trade finance enables exporters and importers to conduct international business, manage cashflow and finance critical tasks, such as product or manufacturing adaptations. Thus, access to trade finance is essential to a country’s participation in international trade. When a country or region has a high demand for trade finance but lacks access to the appropriate financial instruments, a “trade finance gap” exists. In this article, we explore trade finance in Africa.
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International trade refers to all the processes and activities involved in trading goods and services from one country to another. In simple terms, international trade is buying and selling goods and services across borders. However, the motivation for international trade, the mechanisms used to trade international and the impact international trade has on the world are far more complicated. This article will explore why international trade is important and outline why it is essential for Africa.
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Throughout our international marketing and international trade environment articles, we have stressed the significant opportunities facing African exporters. However, several challenges are impacting the growth of exports from Africa, and any new entrant to international trade must be aware of them. This article will outline three distinct challenges facing businesses exporting from Africa.
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Whether you are exporting from South Africa, Botswana, Namibia, Mozambique, Lesotho, or Eswatini, you could positively contribute to your country's economic development and prosperity by engaging in International Trade. However, a positive contribution to development requires that you succeed in your international trade objectives.
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The past few years have been tough on South African exporters. The floods in KZN, rolling blackouts courtesy of Eskom, and a turbulent geo-political environment have all presented unique challenges. However, despite these challenges, the TFSA School of Export has continued to see rapidly increasing participation by businesses located in South Africa. There is a willingness by entrepreneurs and business professionals to absorb the knowledge they need to begin exporting from South Africa successfully.
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Our modules on Incoterms®, Trade Finance, Export Administration, Customs and International Law have equipped countless African exporters with the necessary knowledge to succeed. However, we have also identified essential areas that could significantly impact the success of exports from the region—one of which is international marketing for African exporters.
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Traditional methods of marketing for exports have had to adapt or die in the face of global pandemics and unforeseen geopolitical tensions. In the face of these disruptions, international marketing personnel have had to look at innovative ways of entering international markets, reaching foreign customers, and effectively engaging in international trade. While we would love to say that 2023 looks more predictable than the chaos of the last few years, the new year will undoubtedly come with challenges that require tremendous versatility, particularly for African exporters.
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Adapting your product, increasing production capacity to meet international demand and marketing for exports may require financial resources you do not have on hand. While a few companies have sufficient cash reserves to fund their international expansion, most exporters require some form of trade finance.
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