Monthly Archives: November 2022

Expanding your business internationally could be the key to achieving enormous growth, profit and sustainability. For example, exporting from South Africa could allow you to mitigate the risks of strained demand locally. Furthermore, while the depreciation of the South African rand has negatively impacted the international purchasing power of South Africans, it could positively impact the price competitiveness of South African exporters in foreign markets through a favourable foreign exchange rate for foreign buyers.

Selecting an appropriate distribution channel helps ensure your products reach paying international customers. The physical movement of goods has been extensively covered in our modes of transport section and our free online module on how to choose the most appropriate mode of transport. This article introduces you to intermediaries that could assist you in reaching international customers. In particular, we will focus on the role of international sales agents and distributors in international marketing.

marketing for exports requires you to conduct thorough research and carefully construct your export marketing plan. There are two types of international marketing research: primary and secondary. Primary research is commonly referred to as in-market research because it requires you to visit the market concerned and talk to potential buyers, agents, and distributors to collect new data that will help you develop your export marketing plan. Secondary research involves collecting and analysing existing data and is consequently cheaper to conduct than primary research.

Marketing for exports, amongst other things, involves establishing the market accessibility, growth potential and cost of doing business in the foreign market concerned. Easy access, high growth potential and a low cost of doing business will all make a potential foreign market more feasible as an export destination for your product.