Author: TFSA School of Export

Many business opportunities await southern African companies in foreign markets. There may be a growing demand for their products, prospects for expanding their production capacity or even new markets created by world events that impact global economies. Regardless of the reasons, before you begin formulating new strategies, you should answer this simple question: “Should I be exporting my product?”
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Export readiness has two key requirements: the export capability of your company and the commitment of management to the export initiative. Now let’s delve into this further unpacking the term ‘export capability’ into product and company preparedness for selling into international markets.
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Company A’s products are all perishable produce, which are perfectly suited to their country’s climate. Other countries, however, may have totally different climatic conditions and experience different seasons to Company A.
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As each foreign trade market has its own unique requirements, the total financial outlay estimated for international marketing campaigns in the countries selected soon exceeds the total amount budgeted for such activities.
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By adhering to international quality specifications, your products will be acceptable to both buyers and regulatory authorities in most countries.
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Company A, having experienced considerable growth in local markets, has identified an opportunity to venture into exports. As the company’s management team becomes better acquainted with the export landscape, its 
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Through blood sweat and tears, you have built a sustainable business and have begun looking to the international market for business expansion and export assistance, but are you export ready?
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When creating relationships with your foreign buyer, a language barrier may come between you, especially if the common language is a second or third language! Not being acquainted with the different cultures of your chosen foreign market may influence your ability to do business.
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In the “Understanding the Global Trade Environment” learning module on the TFSA School of Export, we help you understand what international trade entails and more importantly how the various International global bodies have shaped its practice.
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In a world, where everything is moving faster and faster, many governments, frustrated at the time taken to negotiate preferential agreements within the World Trade Organisation, have elected instead to 
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