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Monthly Archives: August 2022

How the International Marketing Environment impacts your Export success

international environment
Posted by International Marketing
Company A, an aspiring exporter, has been utilising its international marketing research in the development of an export marketing plan. As soon as management began assessing the international environment, however, it quickly became apparent that the entire process would take much longer than expected.
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Why the Harmonised System Codes Matter in Export Administration

harmonised system code
Posted by Export Administration
Company A, which has not previously been involved in exporting, has been hard at work doing research on the export administration process. Management has decided on a direct market entry strategy, with the result that the exporting company will be responsible for all export administration. There is no-one currently in the company, however, with the skills required to correctly classify goods or organise their transport to the foreign destination.
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The Role of Documents in an Export Administration Sequence

export administration
Posted by Export Administration
Introducing Company A, an aspiring exporter looking to optimise its export administration process. The company’s export unit has begun researching the various export administration steps but finds the whole process overwhelming, especially when it comes to producing the documents required at various stages of the process.
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Breaking Down the International Marketing Mix 

international marketing
Posted by International Marketing
Devising an optimal marketing mix has traditionally involved finding the right combination of the “Four Ps” of marketing: Product, Price, Place and Promotion, and is an essential part of an export marketing plan. In the case of international marketing, ‘Place’ refers to in-market channels of distribution.
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Export Administration Documentation Considerations

export administration
Posted by Export Administration
Export administration is full of processes and procedures, many of which require specific documentation. Although many processes may be facilitated by a middleman, such as a forwarding and clearing agent, the liability for performance under the sales contract, including the acquisition or completion of associated documents, will remain with your company.
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Devising an Export Marketing Plan for your Organisation

export marketing plan
Posted by 1International Marketing
Every organisation engaged in researching potential markets will eventually use the information it gleans from its research in devising an export marketing plan. This process is specific to each company as it requires a good understanding of both the international environment of the markets being targeted and the company’s ability to attract sales in these markets.
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How the Environment Impacts your International Marketing

international marketing
Posted by 1International Marketing
Before embarking on an export drive, you will need to research your business environment and figure out how to optimise your marketing efforts. Each new market will present you with brand new challenges that may require new strategies to ensure success.
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International Marketing: Three Ways to Enter a New Export Market 

international marketing
Posted by International Marketing
we discussed the importance of understanding the market dynamics of the country in which you plan to sell your product. Once you have that all-important step ticked off your list, your next step is to decide how you will be entering the market in question. 
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